2. Lead Identification

Key individuals have specific understanding of a given situation and have the knowledge, skills and authority to enable them to think around a topic and explore new ideas. You may want to consider talking to a group of key individuals through one of their regular meetings, for example, a meeting of the nurses in charge of wards. 

Talking to a key individual or a group of key individuals is an informal way of gaining insight into a particular problem or situation. This method has a number of advantages, for example:

• it enables ideas to be explored in an iterative fashion

• detailed information can be obtained

• it is quick and inexpensive.

There may be some disadvantages, for example:

• it relies heavily on the key individual

• the responses may be subject to bias

• it may be difficult to find the right person (or people) to talk to

• additional corroboration may be needed.

By discussing the potential barriers that might arise as a result of introducing the new procedure with key individuals that will be affected, you can get specific details of the problems you are likely to face. Considering this context:

-          Identify a lead with an interest in the area of your evaluation/research.

-          Someone you would be confident of working with who really could champion your findings

-          How can you make a formal approach outlining your findings

-          Identify several key bullet points on the potential impact your research may have

-          What significant issues locally could your project assist with?

Clinical Leads can often be the key person to champion your research and gain “buy in”. See an example of a Clinical Lead Role job description and most have responsibility for service delivery and championing pioneering new ideas to improve patient care.